Athens: Material Girl outfits new H&M

Posted in: Athens

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Madonna does Athens
Photo by H&M

Lately, Madonna’s face has been splashed all over Athens’s billboards, bus stops, metro trains, and even wrapping the free newspapers. A new album, a new movie, a tour, . . . ? No, H&M has come to Athens and Madonna is the designer of their new “M by Madonna” line.

Located in the heart of the city (Stadiou 49, +30-210-3249-302, open 9 am-9 pm M-F and 9 am-6 pm Sat), the new store has whipped Athenians into frenzy. It opened on March 29 and its first week had thousands of shoppers lining up down the block awaiting their chance to look trendy for less.

What’s more, H&M is introducing Greeks to the nearly revolutionary idea of a 30-day return policy. Ironically, only English-speaking Greeks can get good customer service at H&M, as the company has brought in its own team from Sweden to open the store! The cashiers, however, speak Greek.

About the author

In order to keep a promise she and her brother had made to their grandmother (and to simultaneously fulfill one of her own dreams) Kaymaria left her beloved hometown of Oakland, California and headed to Athens in time for the 2004 Olympics. Today, she continues to work and play in the Greek capital, where you may find her writing atop Lykavittos, road-tripping with overseas guests, enjoying Athens cafés with friends, dancing to Greek hip-hop music, or reading Greek subtitles in an outdoor cinema. The daughter of two life-long educators and enthusiastic travelers, Kaymaria has explored North America, Mexico, and Europe. It was not until she spent a year as an exchange student at The University of York in England, however, that she discovered that she does not actually speak English.

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One thought on “Athens: Material Girl outfits new H&M”

  1. it was kinda funny and at the same time ridiculous when M by Madonna opened here in Vienna too. People really waited till the H&M stores opened its doors.


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