Paris: Le Bof!

Posted in: Paris Planning


photograph courtesy of martin_cadwallader
photograph courtesy of martin_cadwallader

1. Stick out your lower lip.

2. Raise your eyebrows and shoulders simultaneously.

If you follow these simple rules, according to the Paris tourism Web site, you will cop a “bof!” Bof is a classic Parisian expression. It signifies a denial of knowledge, agreement, or responsibility. Anglophones might also understand it as a version of whatever. is just one facet of France’s vast tourism campaign, a collective effort that saw France welcome 78 million foreign tourists in 2006—a sharp increase of 2.7 percent over 2005 figures.

Paris goes to great lengths to cater to tourists from around the globe, even mocking notorious Parisian attitudes in their ad campaigns.

78 million tourists in a country of 63 million…Bof!

About the author

Enchanted by maps at a young age, Michael's first voyages were of the unglamourous variety (think Florida, Subarus, and talking mice). It was in an Australian hostel, while sleeping on a bare mattress, that he discovered the value of quality budget travel. Following a six month sejour on Australia's Sunshine Coast, Michael finished his studies at Hunter College in New York and moved to Paris. In Paris, Mike edits and writes for The Paris Times and checks out cheap sleeps for EuroCheapo. When not walking the streets of Paris pretending to be Ernest Hemingway, Michael enjoys penning short stories and playing the didjeridoo.

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