EuroCheapo Turns 10: Cheapos who made it possible

Posted in: CheapoNews


What a looker! EuroCheapo launched on June 14, 2001 with this design.
What a looker! EuroCheapo launched on June 14, 2001 with this design.

By Tom Meyers—

Ten years ago this week, we launched EuroCheapo from my apartment in Berlin with a guide to 25 budget hotels in Paris. On June 14, 2001, with three friends huddled around my desk, I clicked “upload,” refreshed the browser, and watched come to life.

True to “cheapo form,” we clinked glasses of inexpensive sparkling wine and went off for a Vietnamese dinner in Prenzlauer Berg.

Gianni and Tom

The "Original Cheapos": Gianni, me and my old red bike reunited in Berlin in 2008.

2001: A Web Odyssey

Remember early 2001? George Bush was sworn into his first term in January. The US economy was rolling along and airline security less restrictive. European travel was different: You shopped with francs in France, Deutsche Marks in Germany and (lots and lots) of lira in Italy.

I had been dreaming of writing a guide that would promote the idea that European travel could be affordable for everyone. As I’m particularly fond of small, interesting hotels, I decided to focus on them. Guidebooks covered some of these, it was true. But I thought we could find an audience by only writing about cheap hotels, showing photos, and putting it all on the Web for free.

To start the site, I flew to London in January 2001 and tried to sleuth out cheap sleeps in the Bloomsbury neighborhood. That first day I knocked on the doors of B&B’s along Gower Street.

But there was a problem: The city was flooded with B&B’s. There were dozens of them lining Gower Street alone, and they all looked about the same from the outside. How was this ever going to work?

Kari and Alex

Kari and Alex working in my apartment, summer of 2005.

Saved, by Cheapo standards

I panicked… and headed to Rome, where my friend Gianni Bettucci helped me get my–and the site’s–act together. At the tourist information office by Termini Station they handed over a thick directory of every hotel and alberghi in the city.

On the back of a place mat at a nearby Chinese restaurant we listed out what we called our “EuroCheapo Standards.” To even be visited and “inspected,” the hotels had to be centrally located and cheap. To be chosen as an editor’s pick, they had to be clean and, ideally, smaller, non-chain properties. Bonus points would be awarded for personality.

Tom Amsterdam

I'm failing to impress the receptionist at the Winston Hotel in Amsterdam in 2005.

We got to work inspecting bedrooms, taking notes, and snapping photos of beds, showers and breakfast rooms. All the while we were explaining a site that didn’t exist to somewhat skeptical proprietors. In a few cases, we even had to explain the concept of the Internet. (“Is it like the fax?” asked one B&B owner in Rome. “Kind of.”)

Throughout the spring of 2001, we also visited hotels in Amsterdam, Florence, Paris and Prague. And yes, I revisited and re-tackled London.

No Wi-Fi in the office

Throughout the first month in the new office we didn't have an Internet connection. We tried to find one wherever we could.

Finally, we set up our apartment (with office) in Berlin’s Friedrichshain neighborhood. I spent a couple of months composing the hotel reviews and designing the site at the Staatsbibliothek near Potsdamer Platz.

How was the site going to make any money? Easy–banner ads! I proudly coded one into the top of the home page. There were also some ads to that could pay a small commission if somebody bought a guidebook. These would pay the rent, right?

Finally, on that balmy June night, we clinked our glasses and celebrated the launch of our new guide. And then we waited for Yahoo! to notice. We’d be waiting for a while. (As for that other, newer search engine with the stripped-down design–we didn’t pay it much attention.)

Dash forward

Growth was slow for the first couple of years. I moved back to New York in 2002, although I headed back to Europe many times a year to add new cities and revisit the old ones. The site started to take off in 2004, which allowed me to hire Kari Hoerchler, followed by Alex Robertson Textor and Vivien Kim Thorp the following year.

Wakeup London

The night got late early for Pete and me at Wake Up London in 2005. (The hostel--and dance club--no longer exist.)

At about this time we lost the lease on our sublet office space in SoHo, and the office memorably moved into my apartment in the Lower East Side of Manhattan. There the expanded crew (plus interns!) sweat out the summer of 2005. We moved back into New York’s historic Cable Building at Broadway and Houston several months later, where we remain today.

In 2006, my brother Pete and sister-in-law Meredith became my business partners, and helped take the site to another level professionally. Pete’s business and marketing skills immediately served us well, as did Mere’s editorial experiences. During the following two years we invested heavily in the site’s technology, building a hotel and flights search engine.

Ten years after launching, we’re still hunting down cheap sleeps and taking photos of bathrooms. The “EuroCheapo family” has grown with new hires, correspondents, tech wizards and interns. Like any Web site, we’ve gone through redesigns, logo antics, bug testing (and more bug testing), site crashes, and incredible new launches that leave us proud.

The site has expanded from reviews of 25 hotels in Paris to include hotel recommendations in 28 European cities, a guide to New York, and a blog that publishes dispatches from correspondents around Europe. And we’ve got some new cities ready to launch this summer. (Stay tuned!)

Vivien, Kari, Meredith and Pete

Vivien, Kari, Meredith and Pete in London in 2005

Cheapos I have known…

The site would not exist today without the contributions of the many talented people who have joined the team along the way. We feel fortunate to have found so many others who have agreed with our site’s mission to “help make European travel affordable to everyone.”

Presenting some Very Important Cheapos:

Pete Meyers and Meredith Franco Meyers: Pete and I are brothers, born 15 months apart. We’ve worked summer jobs together and run businesses together (including a wildly–some might say “weirdly”–popular shaved ice stand in Lakeside, Ohio). Therefore, it wasn’t a big surprise to those who know us when Pete and his wife Meredith joined the company in 2006 and became my business partners.

Pete, Meredith, Suzanne

Pete and Meredith officially become my business partners -- and our mother signs as a witness.

It’s hard to imagine what the site would be today without them. The Web site with a funny name suddenly became a “family business,” and I had partners who were deeply invested in and passionate about the business. Pete came from a strong interactive advertising background and took over the business and marketing efforts. Meredith had spent years writing and editing for women’s magazines and gave those skills a “Cheapo” twist.

Kari Hoerchler: Back in New York in 2004, Kari was EuroCheapo’s first hire. During our initial meeting (at the “Big Cup” coffee shop on 8th Avenue in Chelsea), we filled a legal pad with the projects that she’d be tackling during her two days a week. Clearly, she needed to work more days–and I needed to learn how to prioritize projects.

Kari, Pete, Sarah

Kari poses as Sarah lines up a shot in 2010.

Since then, Kari has visited hundreds of hotels in Europe (this year, in Seville)–and she currently serves as the listings manager for our hotel search engine. The site would be skimpier without Kari–and the office much less fun.

Suzanne Russo: A master of all editorial trades, Suzanne first interned for EuroCheapo in 2007. We assigned her to fact-check our city guide articles during the day, while she worked on her Masters of English at New York University at night. Sure, she could understand Joyce, but could she make heads or tails of Venice’s vaporetto pass? (Yes, she could.) Suzanne now serves as our listings editor, editing hotel reviews from our correspondents around Europe.

Michael Cargian and James Ellis: Since 2007, Mike and James have been writing and bug-testing the code that makes EuroCheapo work. Mike is on the line daily from San Francisco, and James works his magic from Sydney, Australia. Together, the duo have created a hotel price-comparison search engine, a budget flights search, built a blog, and dealt with many other “Cheapo-” prefixed projects. Without them, the site would be… well, it wouldn’t be.

Tom, Meredith and Suzanne

Meredith, Suzanne and I plotting cities out on a map of Europe in 2011.

Our correspondents: As the site expanded, we needed to find hotel reviewers who could add new cities and revisit the existing listings. Finding the right reviewers can be tricky, as you need someone who shares a sense of value and keeps an eye out for charming touches, quirky details and that certain “je ne sais quoi.”

Additionally, the site sprung to life in 2007 with the launch of the EuroCheapo blog. Suddenly we were publishing daily dispatches about cheap and free things to do in a couple dozen cities. The blog continues to be an extremely important part of the site.

Thus, many, many thanks to the fine writers who have hunted down hotels and penned blog dispatches over the years. And many thanks to our current group of Europe-based writers: Audrey, Bryan, Chaney, Cynthia, Jacy, Jessica, Joann, Laura, Marc, Monica, Nicky, Nicole, Nina, Regina, Susanne and Theadora.

Alex, Vivien, Tom, Pete

Alex, Vivien, Tom and Pete celebrating the redesign of EuroCheapo in December 2008.

Alex Robertson Textor: Alex joined EuroCheapo in 2005, and quickly attacked our city guides and transportation sections with a sharp eye and budget sensibility. Alex has reviewed hundreds of hotels for us all over Europe, this year in Dublin and London. Alex also served as the EuroCheapo blog editor for its first two years. Today, he also writes for, maintains his own blog, Spendthrift Shoestring, and contributes to numerous publications. Importantly, Alex also introduced our office to the magic of the Eurovision Song Contest.

Kari and Vivien London 2005

Vivien and Kari planning their hotel visits while staying at the Hotel Garth in London, 2005.

Vivien Kim Thorp: As Vivien assumed her position as hotel listings editor in 2005, armed with a red pen, she asked, “Which style guide do you follow? AP or Chicago?” I had no idea what she was talking about, no doubt clarifying the scope of the project before her. During her three years at EuroCheapo, Vivien reviewed hotels in several cities, cracked an editorial whip, and greatly elevated the quality of the writing on the site. Today she lives in San Francisco, where she’s finishing off a Masters in journalism.

Sarah Silbert: Originally brought on as a summer intern, Sarah “graduated” into an editorial position at EuroCheapo, where she fact-checked, copy-edited and blogged from 2008-2010. She was also in the cheap hotel trenches, inspecting hotels in Copenhagen and Helsinki for the site. Today Sarah is an associate editor at Laptop Magazine in New York.

Tom, TJ, Laura, Viv, Annie, Alex, Pete

Tom, TJ, Laura, Viv, Annie, Alex, Pete

Annie Shapero: For several years, Annie served as our Italy-based correspondent. From her home in Rome, she reviewed hotels in the Eternal City, as well as Florence, Venice and Milan. When Vivien and I first interviewed Annie for the job at a cafe in Rome in 2006 (see photo, below), we immediately knew that we had found a Cheapo-in-spirit (which is evidently why I felt compelled to photograph the event). Today Annie lives in New York where she runs DiVino Wine Events, and she still reviews hotels for us in Italy (this summer updating our Milan guide).

Gianni Bettucci: After helping me out that first year, Gianni launched a career stage managing and producing theater in Berlin. He now runs the incredible Familie Flõz troupe of masked performers and still lives in Berlin’s Prenzlauer Berg.

Finally, my family has been involved in the business from the very beginning. Of special mention:

Viv and Annie

Vivien and I met with Annie Shapero in April 2006 in Rome. We hired her on the spot.

Grandma Miller,” over the course of a Fourth of July family game in 2000, came up with the site’s original name, I registered it the next week and was approached immediately by another company to buy it. (Those were the days…) I sold it, and this provided much of the site’s start-up capital. (“EuroCheapo” was a back-up name. Read more about this on Budget Travel’s Web site.)

Aunt Jeanie and Uncle Mel made an additional family investment (along with cousins Drew and Dave) that funded much of that first year in Berlin. We still hold annual meetings.

My mother and father: My dad, a lawyer, incorporated the business in 2001 and tended to the banking when I was traveling those first years, while my mother has been a constant source of support and encouragement through every entrepreneurial endeavor. Traveling with them in Europe is always a blast.

"Travel Gram" on a trip with me in Salzburg, 2004.

Eileen Detlefsen, a.k.a. “Grandma Det,” a newspaper woman since the 1930’s, continues to serve as a source of inspiration and occasional columnist, as “Travel Gram.” Eileen founded and operated her own newspaper in the 1950’s and 1960’s with my grandfather, and my mother and aunts were teen columnists. She still has the best copy-editing skills I know. (Read more about “Travel Gram.”)

Ben and Elizabeth: My two other siblings, both of whom have worked as editors, have offered thoughtful advice, editing help, and introduced us to interns. I ran the site for six months from my sister and (now) brother-in-law Matt’s home in upstate New York after returning from Berlin in 2002.

Guillaume: My partner and sounding board for business (and non-business) matters. During the past five years, he’s participated in thousands of hours of business discussions–and changed my mind about many things.


Louie, one of our early interns.

Looking forward

The Web is constantly evolving and user expectations have shifted dramatically since we launched the site ten years ago. This can be a daunting challenge.

I believe, however, that there will always be a demand for expert budget travel advice. I look forward to the next ten years, and am hopeful that, blessed with the talents of this group and the Cheapos yet to come, we will continue to provide a service that is helpful and relevant.

A meaningful travel experience in Europe doesn’t need to be expensive. We’ll do our best to promote ways to keep it affordable–and accessible–for as many readers as possible. We hope you’ll join us.

About the author

Tom Meyers

About the author: Tom Meyers created and launched EuroCheapo from his Berlin apartment in 2001. He returned to New York in 2002, set up office, and has led the EuroCheapo team from the Big Apple ever since. He travels to Europe several times a year to update EuroCheapo's hotel reviews. Tom is also a co-host of the New York City history podcast, The Bowery Boys. Email Tom. [Find Tom on Google Plus]

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22 thoughts on “EuroCheapo Turns 10: Cheapos who made it possible”

  1. I started traveling in1961 as a Navy flier in Iceland and Norway and never stopped since.Now my 3 grown sons and I will be roaming Europe for 7 weeks in a VW camper on a trip of a lifetime for them!. Thanks for the many tips we will use along the way!

  2. G’day all from down under. Congratulations Tom. You and your team afforded my wife and I the dream that we had but felt certain we would not be able to fulfill.
    We are an immature couple in our late 50s. When I first went to your site through the Google engine, I was enlightened in a most wonderful way. The sheer volume of choice and easy access to the several host sites, gave us a type of “granny power” which stretched our budget to take in many more cities than we originally felt were probable.
    Since that day almost five years ago, we have extensively travelled through Europe on three separate occasions, stayed in some really great (though great value) hotels, and been so bitten that we are now in the planning stage for our next adventure in 2013. You have helped us see by your experiences, the opportunities of limitless
    “eurotravel” for which we are so grateful.

  3. Victoria Williams-Dugger

    What a great read! Congratulations on the milestone, and many happy travels to you and all the Cheapos.

  4. I love reading all the wonderful history of the past ten years and will be thinking of you tonight when you throw your Eurocheapo party! Lots and lots of good wishes for the next ten years…I’m proud beyond words! Love, Melissa (Mom to Meredith)

  5. Hi Tom!

    Congrats on this milestone! Great to read how it all started and how it has transpired over the years. I almost dropped my teeth at the mention of Lakside, Ohio. My husband’s family has had their family reunions there every August – this year marks the 120th year. Perhaps you served one of them some shaved ice! :)

    Travel to Europe doesn’t need to be expensive to be enjoyable! Keep up the great work and awesome tips.

  6. Congratulations to this fabulous team!
    I´ve been travelling cheapo style to Europe thanks to you guys for a long time.
    Thanks for sharing always!
    Adriane Lima

  7. Nicole Brandstrup

    Congratulations Tom and company!! Tom, this article is so inspirational and motivating. You have always had a fearless spirit…I remember our trip to France :) I have no doubt that EuroCheapo will have another fabulous 10 years and more.

  8. Congratulations! Wow ten years! What fun it was to read how it all started and grew! Much Love,


  9. Eliz Hendrickson

    This post brought a tear to my jaded eye…All your creativity and hard work (not mutually-exclusive!) is so inspiring. Here’s to ten more years of leaps and bounds, Eurocheapo!

  10. Well I’ll be darned.

    So THAT’S what you’ve been doing the past ten years. I thought you were driving one of those new NYC buses with the crinkle thing in the middle. I’ll have to start paying more attention.

    Seriously (on the day after Father’s Day) I could not be prouder of your journey from a three stoplight Ohio town to the major cities of the world.

    Well done.

  11. Breukelen Kari

    Danke, hvala and köszönöm for all the memories and all the laughs and teaching me how to code Hungarian accent marks. The European Tour of 2005 was insane and wonderful in so many ways. How many hundreds of hotels did we visit in two weeks? 700? Ojale to the future!


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