The Florence tourism office this month launched a Cheapo-friendly initiative to give Americans visiting Florence a 10% discount on hotels, restaurants, and museums in the city. The program, named the “Fiorino Effect” after the Florentine coin once used throughout Europe, is an attempt by the city to attract the attention — and business — of American tourists spooked by the weakened dollar abroad.

Launched on May 15 and continuing through December 31, 2008, the initiative offers:

10% discounts on stays in participating hotels, B&Bs, and apartment rentals. Hundreds of properties throughout the city are participating in the promotion. The tourism office has posted this complete list of hotels on their website.

10% discount on meals in participating restaurants. Click here for a complete list of restaurants, including links to their websites. 

Discounted or free admission to museums, including the Palazzo Strozzi (20% discount), Villa Bardini, Palazzo Medici (free admission), and other sights.

How to take advantage of this discount: 

1) When booking your hotel, you should notify the hotel that you are American and will be participating in the program.

2) Download the voucher from the tourism board’s website, and have the hotel validate it upon arrival in order to take advantage of discounts at restaurants and museums.

If you have already booked your hotel for Florence, download the voucher anyhow and get it validated at the main tourism office on Via Cavour (near the Duomo). You’ll still be able to get discounts at restaurants and museums, and may be able to score a discount on the hotel (if they’re nice).

More information on the program is available on the Florence tourist office’s website.

For a list of our favorite budget-friendly hotels in Florence, check out EuroCheapo Florence.

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