photograph of helvetic destination Jerez courtesy of Elizabeth Gorman
In May, Swiss low-fare air carrier helvetic will launch routes from Zurich to Faro, Jerez de la Frontera, and Bari.
Helvetic’s strategy is essentially to offer nonstop flights on routes that no other carrier flies. The airline connects Zurich to not one but two Macedonian destinations—capital Skopje and lake resort Ohrid.
Though precise details are not yet available, helvetic is currently studying the possibility of extending its nonstop-no-competition strategy to a Geneva base. From Geneva, the airline is looking at developing routes to Italy, Croatia, and North Africa.
Helvetic’s slogan is “nonstop, komfortabel, schweizerisch,” which translates as “nonstop, comfortable, swiss.” We suppose there are less appealing prospects.