Helvetic Expands

helvetic destination Jerez
photograph of helvetic destination Jerez courtesy of Elizabeth Gorman

In May, Swiss low-fare air carrier helvetic will launch routes from Zurich to Faro, Jerez de la Frontera, and Bari.

Helvetic’s strategy is essentially to offer nonstop flights on routes that no other carrier flies. The airline connects Zurich to not one but two Macedonian destinations—capital Skopje and lake resort Ohrid.

Though precise details are not yet available, helvetic is currently studying the possibility of extending its nonstop-no-competition strategy to a Geneva base. From Geneva, the airline is looking at developing routes to Italy, Croatia, and North Africa.

Helvetic’s slogan is “nonstop, komfortabel, schweizerisch,” which translates as “nonstop, comfortable, swiss.” We suppose there are less appealing prospects.

About the author

Alex Robertson Textor
About the author: Bitten by the travel bug at 11, Alex Robertson Textor has fond childhood memories of ultracheap Spanish hotels (the kind with Styrofoam shelving) and supermarket lunches scarfed on park benches. Formerly an academic, Alex has spent the last several years redirecting his professional life into full-time travel journalism and editing. He has published articles in the New York Times, Guardian Unlimited, Condé Nast Traveler, Arthur Frommer’s Budget Travel, and the San Francisco Bay Guardian, among other publications.
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