Twice a year, fashion retailers, from mass chains like Benetton to swanky designer boutiques, hold a sale that will blow your mind. Nearly all pricetags are slashed in half on January 15th and June 15th. Under Italian law, this is the only time such deep discounts can occur, to prevent fraud and unfair competition. The sales generally last around a month.
Those who brave the frenzied crowds on the first days will be rightfully rewarded. Italians know their fashion and the good stuff goes first!