Jet2 Gets In-flight Entertainment

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Jet2, the Leeds Bradford-based low-cost airline, is upping the ante with the introduction of hand-held in-flight entertainment devices.

For £5, passengers will be able to rent a Mezzo Player. Jet2’s Mezzo Players will deliver television programs, music videos, and music, all ideal lengths for short-haul air journeys. This format differentiates Jet2’s hand-helds from the in-flight DVD entertainment system that Ryanair tested (and ultimately rejected) in 2004 and 2005. Full-length movies aren’t very well suited for short-haul flights, so it’s not a huge surprise that passengers weren’t predisposed to shelling out £5 for movies on Ryanair.

The 7-inch Mezzo Players each have over 25 hours of video content. They tested well on a limited run of flights and will be rolled out across the Jet2 network.

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Alex Robertson Textor

About the author: Alex Robertson Textor is a London-based travel writer and editor. He has written for Rough Guides, the New York Times, and Public Books, among other publications; he also guided the tablet magazine Travel by Handstand to two SATW Foundation Lowell Thomas Travel Journalism awards. With Pam Mandel, he writes copy and generates ideas as White Shoe Travel Content. He is on Twitter as @textorian and maintains his own blog, www.alexrobertsontextor.com.

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