Jet2, the Leeds Bradford-based low-cost airline, is upping the ante with the introduction of hand-held in-flight entertainment devices.

For £5, passengers will be able to rent a Mezzo Player. Jet2’s Mezzo Players will deliver television programs, music videos, and music, all ideal lengths for short-haul air journeys. This format differentiates Jet2’s hand-helds from the in-flight DVD entertainment system that Ryanair tested (and ultimately rejected) in 2004 and 2005. Full-length movies aren’t very well suited for short-haul flights, so it’s not a huge surprise that passengers weren’t predisposed to shelling out £5 for movies on Ryanair.

The 7-inch Mezzo Players each have over 25 hours of video content. They tested well on a limited run of flights and will be rolled out across the Jet2 network.

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