Le Beaujolais nouveau est (almost) arrivé!
Sometimes you just can’t make it to Paris as often as you like. Fortunately for us in late November, Georges Duboeuf was born.
Georges Duboeuf, grand-pappy of Les Vins Georges Duboeuf, was the marketing maverick who christened the third Thursday of November as “Beaujolais Day” to celebrate that year’s release of Beaujolais nouveau red wine. This year’s celebration falls on November 20, 2008.
Made from Gamay grapes produced in the Beaujolais region, the Beaujolais nouveau is perhaps best known for the festive, over-the-top atmosphere surrounding its annual release rather than its reputation among serious oenophiles.
While we’d prefer to be celebrating in France this week, you can bet we’ll be raising a glass of Beaujolais and singing Georges’ praises on Thursday here in New York. Maybe we’ll even start off with an office pétanque tournament to get in the mood or go see the biker chefs and sommeliers escorting the first batch into town.
And we encourage you to do the same! There are plenty of Beaujolais Nouveau tastings and events throughout the U.S. A comprehensive list of locations can be found at the About.com France Travel guide.
After all, sometimes you can’t be in Paris, but a little sip can almost take you there! Are you planning to celebrate this year’s Beaujolais nouveau? Tell us about it in the comments section.