Okay, we admit it. We caved in and bought a copy after seeing it advertised on buses all over London. (Probably not the best reason to buy something.)
In any case, SoLondon, the city’s newest weekly mag, is not exactly a meaty chunk of glossy gossip. Rather, it seems a bit more like Fabric—chock full of estate agent advertisements with little else. This issue did provide a couple of features, including one on Tracey Emin, the notorious British artist (we think Kate Moss may be in the next one).
In our opinion, the best thing about SoLondon is the monthly calendar of upcoming events, mapped out over a drawing of London to help you with logistical planning. Personally, we prefer Time Out (their content’s even free online), but SoLondon is SoWorth a flip.