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New York cheap souvenir: I (heart) NY t-shirts

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Tee-browsing along the sidewalks of New York. Photo by John and Keturah
Tee-browsing along the sidewalks of New York. Photo by John and Keturah

The “I (heart) NY” tee is a global phenomenon. Walk through any major European city and you’re bound to see one, two, or ten of the tees, known for their block lettering and bright red heart. For good reason, too. Nothing translates into “cheap souvenir” like buying five New York shirts for just $10!

We (heart) souvenirs

Created pro bono in 1977 by Milton Glaser for a marketing campaign to promote New York State, the original design for “I (heart) NY” was intended to be in the public eye for only a few months. But locals and tourists alike took hold of the black, white and red symbol. A popular souvenir movement was born.

While finding your own special tee in Times Square or around Soho has its own allure, shops around Chinatown and Madison Square Garden (in the west 30s) offer better deals. Look for street vendors with tables of tees offering crazy deals. Some vendors even sell five shirts for $10. Individual tees go for about $3 to $30, depending on quality.

While you’re at it…

Grab some of the other cheap trinkets available on the vendor tables in Soho and the Fashion District. We’re talking about mini taxi cabs, cityscape snow globes, foam Statue of Liberty crowns, Times Square playing cards, etc. Classic.

Also see: Our recommended budget hotels in New York City.

About the author

Kari Hoerchler

En junio 2000, Kari moved to Buenos Aires, Argentina and never looked back...until she ran out of pesos. After another round of bank riots, the travel lady bug moved to more stable financial ground: Wall Street. (Hey, no laughing!) Currently the Listings Manager for Over There Interactive for cold, hard cash, she is also a co-author of The Maneater Murder Mystery Series and Venue Goddess for Lit Crawl NYC.

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