How to Find Discounts on Broadway Theater Tickets

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Broadway theaters in New York
Heading for a Broadway matinee in New York. Photo: James Callan

By Nicole Puhl in New York—

Seeing a Broadway or Off-Broadway show in New York is something tourists and locals equally enjoy. It’s no secret that Broadway attracts the best performance talent from all over the world, and consequently ticket prices have soared as celebrities started headlining shows and stage effects reached a new pinnacle. (“Elf The Musical,” for example, recently recreated Rockefeller Center and its ice skating rink!)

In true New York fashion, however, there are ways around paying $200 a ticket to see a hit show. Check out these vendors if you’re looking for a cheaper Broadway seat:

New York TKTS book

The TKTS Times Square ticket book. Photo: Kumix

Web site

If you have some spare time to stand in a line and don’t have a specific show you want to see, then this is the option for you. With locations in Times Square, South Street Seaport and Downtown Brooklyn, TKTS booths offer up to 50% discounts for Broadway, Off-Broadway and other arts events for same-day performances and next-day matinee performances (Seaport and Brooklyn only).

Don’t be discouraged if the line seems endlessly long—it moves at a reasonable clip and allows you plenty of time to survey the ticket board that lists that day’s available show tickets. Once at the ticket window you choose which show you want to see and the agent doles out the tickets, usually without allowing many seating options (luckily most of the seats are orchestra or front mezzanine, so you won’t be stuck behind a pole). Be sure to check TKTS’ website for hours and to see which shows were offered the previous week.
Web site

This website is your best friend for theater discounts if you are pining to see a specific show on a specific date. In addition to offering discount codes offering savings of up to 50% off the normal ticket price for Broadway and Off-Broadway shows, it also has access to high-demand show tickets like “Billy Elliot” and “Jersey Boys.”

BroadwayBox allows you to browse their coupons by clicking on various show titles and then you can purchase tickets online using their referral link, on the phone with the discount code, or by stopping by the box office in person. Reviews of the shows are also accessible on the website, which makes it ideal for anyone trying to plan a theater trip in advance.
Web site

Created by the Roundabout Theater Company, HipTix aims to spread the love of theater and encourage attendance by the 18-35 age-group by offering two $20 tickets to members for every Roundabout production. It is free to become a member and there is no obligation to attend each show.

Membership is easily attainable by filling out a contact form on their website and ticket reservations can be made over the phone by calling (212) 719-1300. You won’t be able to personally select your seats, as availability varies by production and theater By putting in just a minimal amount of information, you can easily see RTC shows like “The Importance of Being Earnest” or “Brief Encounter” this winter!

Standing Room Only and Rush Tickets
More info

If you happen to be more of the last-minute type of ticket buyer, you may get lucky by stopping by your desired show’s box office the day of the show and asking if they offer any rush tickets, lottery tickets or “standing room only” tickets. Sometimes purchase of these tickets require a valid Student ID. Furthermore, be sure to have cash on hand because the box office is typically cash-only for these promotions. Check the above website for rush ticket pricing for each Broadway show.

About the author

About the author: Nicole Puhl lives in Manhattan and writes the blog GetNYCd, which explores the nuances and thrills of city life.

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  1. Pingback: The Importance of Being Earnest Review « get NYC'd

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