Photo by JamesWallis

Cheapo shoppers, be warned: the weather in Paris this spring was unseasonably cool—apart from that burst of heat over Easter—and many stores have reported disappointing sales. This is great news for us as it means only one thing: fantastic markdowns in the sales starting on June 27.

At this time of the year, Parisian women are busy scoping out the stores for what they intend to buy once the sales get started. Precision targeting is the name of their game. Decide exactly what you want to buy and then hover patiently in the third week of June for the “pre-sale” discounts that are usually handed out by the shopkeepers who know they must clear their stock by mid-July. The other day we were were told in a shoe store that there was an “exceptional” discount of €15 on any pair of shoes that day.

A great place to max out your sale leverage is to shop at the outlet stores for your favourite brands. These places already have 30 to 60 percent markdowns on items left over from last season. When the sales roll around you get an extra 30 to 50 percent off. That’s a great deal in any currency.

Check out the Zadig and Voltaire outlet in the Marais, for instance. Zadig and Voltaire is one of the staples (along with brands like A.P.C., Isabelle Marant, Comptoir des Cotonniers, and Vanessa Bruno) of the fashionable Parisian’s wardrobe. You can find their famed loose cashmere sweaters in muted tones of moss, plum, and chocolate as well as a chic line for girls under 12 called Zadig and Voltaire Little for girls up to age 12. Cecilia Sarkozy, France’s First Lady and leading fashion icon, was wearing a pair of white Zadig trousers on election victory night last month.

Le stock Zadig et Voltaire is located at 22 rue du Bourg Tibourg, 4th. M° Hotel de Ville.

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