For the second time this year, Ryanair has been reprimanded for publishing misleading advertisements about its environmental record.
The BBC reports that the Advertising Standards Agency in Great Britain has determined that the low-cost carrier was “likely to mislead” in recent ads claiming that the airline industry “accounts for just 2% of carbon dioxide emissions.”
Ryanair apparently forgot to mention that the figure represented global rather than country-specific emissions. According to the UK government, the aviation industry in the UK accounts for about 5.5 % of the country’s CO2 emissions each year.
Ryanair has been ordered not to repeat the ad. Better luck next time!