In countries all over the world, there are televised contests to see who will be Next Top Model.

In Switzerland, it would appear that anyone can be the next catwalk king.

Last week, an unidentified man conned his way into the pages of Swiss weekly SonntagsZeitung. Banking on Swiss time, he booked a “Gucci” ad at the last minute and simply requested that the CHF60,000 (US$49,000) bill be sent to Gucci headquarters in Florence.

In the two-page advertising spread, he’s lounging nude from the waist up, with a bottle of Gucci perfume floating above his bicep. Take a look.

And grüetzi, peeps.