The San Lorenzo market in Florence. Photo by Madame’s Travels

Florence is a hot spot for fashion, but that doesn’t mean tourists have to pay high prices for ready-to-wear souvenirs. In fact, quality clothing and accessories can be found for only a few euros at a number of outdoor markets in Florence.

Fashion in the streets of Firenze

The outdoor Mercato Nuovo, the “Straw Market,” buzzes daily beneath a gorgeous multi-block loggia in central Florence. These vendors sell high-quality leather items, straw bags and hats, scarves, and wallets (not to mention those mini-David statuettes and cooking aprons!). We suggest smaller, cheaper, and easy-to-pack items. The Mercato Nuovo is located at the intersection of Via Calimala and Via Porta Rossa.

Less picturesque, the outdoor market at San Lorenzo is an easier place to haggle with sellers. Expect crowds, barking vendors, the smell of leather, and a mix of quality and shoddy goods. This market is popular with tourists, locals, and pickpockets, so keep a watchful eye.

While you’re at it…

Take home some Italian shopping bags. A regular old plastic bag transforms into a high-class fashion statement when “Firenze” is stamped across it.

Also see: Our guide to budget hotels in Florence.

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