Prague: Pilsner Urquell introduces beer vending machines
Tuesday, April 10th, 2007
Photo by CELL0
There are plenty of reasons to embrace new technology, but any technology that facilitates drinking—especially in Prague—is sure to catch on fast. That’s proven to be the case with a brand-new beer vending machine created by two Czech businessmen.
The machines, supported by the Pilsner Urquell brewery, debuted last month at 20 locations throughout Prague and have proven to be quite a success.
How do they keep underage drinkers away? By scanning passports and identification cards. The machines recognize ID cards issued by European Union states. If the prospective buyer’s ID indicates that he or she is underage, the money is returned and the vending machine voids the sale of the ice-cold brew. With the scanner, machines cost around $7500. Beer prices should undercut those at 24-hour stores in Prague, which charge something of a premium. What’s more, different machines will carry different types of Pilsner Urquell beer, depending on the location.
Now, if only they would only start installing the machines in offices…
Popularity: 6% [?]
