Today’s HotelMarketing.com cites recent studies conducted no surprise—among younger consumers.
According to the story, the impact of the Internet “has been so great that researching or purchasing travel outside of the Internet is already an unknown experience for many consumers.”
Nearly 55% of those surveyed in the 25-34 demographic say the Internet is their primary travel resource. Nearly four out of five (79%) respondents say they will use the Internet to plan upcoming personal travel.
Looks like this Internet thing has legs.