Photo by idealbite

The ideal thing about Ideal Bite is that the site and its daily e-mails offer interesting, useful, quick “bites” of information—replete with ample doses of humor—for people who want to serve the common good without sacrificing their own personal pleasure and style.

Recently, Ideal Bite served up the 411 about Nau (pronounced “now”), a new brand of clothing that provides style, comfort, and sustainability. Sustainability? Check. The company’s mission is to create apparel that is beautiful, functional, and sustainable. Although the company is only two months old success seems to loom in its future.

What do Ideal Bite (whose founders can be seen resting in a pile of apples above) and Nau have to do with Cheapos? By packing just one of their sleek, edgy outfits made of organic cotton, recycled polyester, or one of the company’s 28 other fabrics currently in use, you can follow up on days hiking or mountain climbing with nights in a pub or coffee house—no change of clothes required. The clothes are all meant to be multipurpose, and since they are designed by urban-dwelling and nature-loving people, they score on every front.

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