Trend Alert: The Time is Nau

Posted in: Athens


Photo by idealbite
Photo by idealbite

The ideal thing about Ideal Bite is that the site and its daily e-mails offer interesting, useful, quick “bites” of information—replete with ample doses of humor—for people who want to serve the common good without sacrificing their own personal pleasure and style.

Recently, Ideal Bite served up the 411 about Nau (pronounced “now”), a new brand of clothing that provides style, comfort, and sustainability. Sustainability? Check. The company’s mission is to create apparel that is beautiful, functional, and sustainable. Although the company is only two months old success seems to loom in its future.

What do Ideal Bite (whose founders can be seen resting in a pile of apples above) and Nau have to do with Cheapos? no change of clothes required. The clothes are all meant to be multipurpose, and since they are designed by urban-dwelling and nature-loving people, they score on every front.

About the author

In order to keep a promise she and her brother had made to their grandmother (and to simultaneously fulfill one of her own dreams) Kaymaria left her beloved hometown of Oakland, California and headed to Athens in time for the 2004 Olympics. Today, she continues to work and play in the Greek capital, where you may find her writing atop Lykavittos, road-tripping with overseas guests, enjoying Athens cafés with friends, dancing to Greek hip-hop music, or reading Greek subtitles in an outdoor cinema. The daughter of two life-long educators and enthusiastic travelers, Kaymaria has explored North America, Mexico, and Europe. It was not until she spent a year as an exchange student at The University of York in England, however, that she discovered that she does not actually speak English.

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