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In the Earls Court neighborhood, there are too few lovely hotels at the affordable end of the spectrum. Amsterdam Hotel picks up the slack, offering attractive rooms with proven customer-oriented service.
Rooms are appealing in an immediate way. They are so dependent on light tones—white floors, light floral duvet and pillow motifs, almost-peach walls—that they appear to be bathed in light. Rooms like these can’t hide dirt, and it’s impressive how amazingly clean they appear.
The entire shebang has an appealingly look, simultaneously dated and modern, with a distinctly early 1990s feel. Prints of Mediterranean buildings hang on walls. Desk space is ample and uncluttered. Bathrooms are virtually colorless. There is a frisson of luxury in these color-bleached rooms that modern aunts will appreciate.
Customer service is a selling point at the Amsterdam, with a business model based on repeat customers. (What a sound, even novel, approach in London, a city clogged with hotels performing below par!) The hotel manager told us that she hasn’t taken a holiday in years, and given her attention to detail—we watched her ably manage several tasks at once—this information doesn’t exactly come as a shock. Though more expensive than many of our London picks, Amsterdam is a good, solid bet for those who want to feel taken care of without having to break the bank in the process.
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