All recommended hotels in London: Unrated Hotel
2 cheap hotels in London reviewed by EuroCheapo (See more hotels in London by doing a CheapoSearch)
Address Tavistock Square (Bloomsbury)
Part of the huge Imperial London Hotels chain, the Tavistock Hotel offers 395 rooms at reasonable rates. It's large enough to offer a wide range of services, yet small enough to seem personal.
No online booking