Doubles from: $140 to $340
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Reviewed by EuroCheapo.com Editors
Formerly known as the Milford Plaza Hotel, this old Broadway standby hurled itself into the 21st-century with a $140-million renovation. To commemorate its change from historic two-star to ultra-modern three-star, the hotel also has a new name: It's now known as "The Milford."
Usually, changes this huge mean a blur of additional dollar signs, and The Milford's rates have indeed risen a bit. But, thankfully, these chic new digs in the heart of Times Square are still pretty wallet-friendly. And, given the new style quotient, they often offer an excellent value.
Pros: Central Midtown location. Comfortable bedding. Stylish décor. Fun "New York" theme.
Cons: Small rooms. Disruptions and noise during construction. Expensive Wi-Fi.
The Milford offers a whopping 1331 guest rooms, all of which have been renovated. While still compact, they are sleek, contemporary and minimalist: slick white furnishings (much of it built-in to save space), plush white bedding and pops of color (red, orange, green, blue or yellow for the New York subway lines). Snazzy neon 'billboards" with playful sayings celebrate the famous, electric Times Square just outside.
Of course, with a full facelift come sumptuous modern amenities like an iPod docking station, large flat-screen LCD TV (with free cable and HBO) and plenty of easily accessible outlets on top of the desks. Rooms are also equipped with a laptop safe, cordless phone and—perhaps the most important perk given the location—blackout shades and double-paned windows.
Most rooms offer views of bustling Midtown. Tip: Corner rooms are a bit more spacious.
Bathrooms at the Milford also benefited from the makeover. They are still teensy, but they now have space-saving sliding doors, plus smart boxy sinks and full-length mirrors. They are also equipped with a hair dryer and toiletries, and many have bathtubs.
When it opened in 1928 as the Lincoln Hotel, this was one of the largest hotels in New York City. Then, in the ‘80s, the Milford Plaza famously entered the American psyche with a troupe of twirling bellhops and chambermaids touting the hotel (and its then just $43 a night rates!) as the “Lullaby of Broadway.”
The Milford is still one of New York’s largest hotels, and its spiffy new look and additional hotel perks mean superior quality and value over the nearby Edison Hotel, which remains rooted in quintessential “old-school” (read: pre-Disney) Times Square.
Best of all, the new Milford is about experiencing New York City, inside and out. Floors are devoted to New York City neighborhoods, from Times Square to the Lower East Side, so that wandering the halls of the Milford is almost as exciting as exploring the city itself (hey, we said almost)—around every corner is another stunning, almost three-dimensional mural of another iconic neighborhood spot (Vesuvio Bakery on the Soho floor looked so real we were tempted to go in for a scrumptious treat).
The Milford also sports a new three-story lobby with self-check-in kiosks, as well as a fitness center and bar.
Wi-Fi is available for an exorbitant $14.95 a day.
Located just one block from the bright lights of Times Square and the “Crossroads of the World,” The Milford is smack-dab in the heart of the Broadway Theater District and within walking distance from Midtown’s many attractions, including Rockefeller Center, Bryant Park, St. Patrick’s Cathedral and Central Park.
Just across the street is a piece of history: the 1926 speakeasy Frankie and Johnnie's (password: Frankie, response: Johnnie), no a renowned steakhouse. And around the corner (Eighth Avene at 44th Street), the always packed—and worth the wait—Shake Shack serves up burgers and ice cream treats so tasty they've developed a cult following.
Subways: Times Square-42nd Street area is a major subway hub, serviced by the 1/2/3/A/C/E/N/Q/R/S lines. In short, you can easily get to anywhere you’d like to go from here.
JFK: From JFK, catch the Air Train to Howard Beach Station, then the A train to 42nd Street-Port Authority. The northern end of this long subway station is actually across the street from the hotel. Riding in the first subway car will position you for a convenient exit.
LaGuardia: We recommend an airport bus service to Grand Central and then a complimentary transfer to the hotel.
Newark: After taking the Air Train to NJ Transit station, take any NJ Transit train into New York Penn Station. From there, either take a quick taxi to the hotel or transfer to an uptown A/C/E subway train and take it one stop to 42nd Street-Port Authority. Riding in the first car will mean you exit across the street from the hotel.
Read more about airport transportation in New York.
Note: This hotel was visited by a EuroCheapo editor and is recommended based on cleanliness, location, price and overall quality. EuroCheapo did not charge this hotel to be listed.
- Reception: 24-Hour
- Wi-Fi: Free
- Air conditioning
- Bathroom: Private
- Cable TV
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About the The Milford neighborhood
Midtown West is packed with tourists sights... and tourist-class hotels. Working west from Fifth Avenue to Eighth Avenue, the Theater District is home not only to all the Broadway babies, but to Rockefeller Center, Radio City Music Hall, and the Museum of Modern Art. Not to mention Times Square—an entity within itself. Although most New Yorkers steer clear of this congested (and now pedestrianized) area, the neon lights, larger-than-life billboards, and wise-talking street vendors keep the visitors coming. And coming. And coming.