YOTEL - Times Square
570 Tenth Avenue, New York, United States star
Doubles from: $149 to $299
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The hyper-stylized Yotel touched down on Midtown’s far west side in 2011, ushering in a new frontier in New York hotels. With small, streamlined rooms and sundry perks, the three-star boutique hotel offers “affordable luxury” just a short walk from Times Square. While the Yotel is not always Cheapo (but sometimes a fantastic value), one thing is certain: It’s an experience.
Pros: Fun, futuristic theme. Oodles of interesting perks. Trendy, “scene-y” vibe. Nice views.
Cons: Not always cheap. Small rooms. Location feels a bit removed.
In the Yotel universe, guest rooms (669 in all) are “cabins,” a term that not only fits the establishment’s airport theme but helps prepare guests for diminutive quarters. Mission accomplished: 170 square feet is not large by any means, but we were pleasantly surprised by how bright and airy the “Premium Cabins” (standard guest rooms) felt.
We’ve always been suckers for buttons, compartments and gadgets (oh my!), and the Yotel has those in spades. Clever touches abound, from raised beds (with space for luggage storage) to the bedside cubby that holds a tray/laptop desk. A snazzy “Technowall” houses a flat-screen TV and allows for audio streaming, and the bed features a nifty button to open it out for sleeping and fold it up to a sofa when you need extra space (giving a whole new meaning to “making the bed!”).
Each cabin is equipped with a small work space, air conditioning, soundproof windows, a laptop safe, telephone and tons of outlets (this is the future, after all).
Premium cabins feature queen-sized beds, and some offer one or two bunk beds, making them a good deal for groups or families. More expensive “First-Class Cabins” offer more space, including a king-sized bed and a lounge area. Some first-class cabins also come with a small terrace and hot tub.
Only a glass wall (with a white curtain that can be pulled across for privacy) separates cabins from their streamlined and sleek bathrooms, which feature luxurious “monsoon” showerheads, heated towel racks and more cool compartments. In addition to a hair dryer and toiletries, bathrooms also (importantly) sport fabulous views.
When the founder of British restaurant chain YO! Sushi received a flight upgrade, he decided that first-class luxury should be available at an affordable price point, and the concept of Yotel was born. Adapting the Japanese capsule hotel to offer teensy spaces with all the fixings, Yotel started with airport hotels located in the terminal with cabins bookable by the hour for travelers between flights.
The Yotel New York is the chain’s first “city hotel,” and it holds fast to the futuristic airport theme in everything from the self-check-in kiosks and a “Yobot” luggage storage system at “Ground Control” to the floor “Galleys” equipped with a fridge, microwave and complimentary hot drinks. “Mission Control” offers a wide array of services, including a fitness center and the Club Lounge, an expansive bar area with eight Club cabins guests can use for meetings, watching TV or partying (bottle service is available).
The Yotel creates a wild and wondrous universe that feels like something out of the cartoon space age. The glowing white lights and trendy lounge music are calming, and funky décor like bright purple puzzle-piece cushions and chain dividers adorned with murals add a playful edge. All this, plus the wide use of technology, means the clientele here skews toward the young and the hip (you won’t find a lot of families staying here).
The hotel restaurant, Dohyo, serves up Latin-Asian fusion and a sumo theme, with colorful murals and low communal tables that rise out of the floor using a special hydraulics system. Outside, New York’s largest hotel terrace, featuring futuristic lounge furniture and a stretch of artificial lawn, offers both a trendy nightlife scene and a popular weekend brunch ($40 for unlimited food and drink).
A continental breakfast is included in the room rate. Wi-Fi is free throughout, and complimentary Internet stations are available.
The Yotel can be a bit hit or miss when it comes to value. When rates drop (we’ve seen them go as low as $140), the hotel can be an absolute steal. However, these dips don’t happen as often as we'd like, and rates are often much higher than many of our other editor’s picks.
That being said, the Yotel offers an experience, which may be splurge-worthy enough for some. And added perks like breakfast and Wi-Fi, which aren’t free at many other New York hotels, add value.
The Yotel is located on 10th Avenue, almost as far west and you can go in Manhattan. With big office buildings all around and the Lincoln Tunnel just to the south, the immediate surroundings may feel a bit bleak, but guests coming in for conferences or events will love being within a 10-minute walk from the Javits Center. The Hudson River, just two blocks to the west, is a great place to take a morning jog, and the massive Intrepid Air and Space Museum is docked at 46th Street.
The Yotel is is about a 15-minute walk from Times Square and the Theater District, but another perk of the neighborhood is that the hotel is just around the corner from Theater Row, a stretch of 42nd Street lined with fantastic Off-Broadway theaters, including the Signature Theatre and Playwrights Horizons.
Subways: One drawback to the Yotel’s immediate area is that the subway doesn’t run this far west, but the Port Authority is two (long) blocks away at 8th Avenue and 42th Street, offering access to the A/C/E trains and a variety of buses. Just one block farther is Times Square, and all the trains (1/2/3, N/Q/R, 7, S) that service it.
JFK: Take the Air Train to Sutphin Boulevard-Archer Avenue Station and transfer to a Manhattan-bound E train to 42nd Street. The hotel is two long blocks west of the station.
LaGuardia: Take an airport bus service to Port Authority and walk two blocks to the Yotel.
Newark: Take the Air Train to the NJ Transit station, and then any NJ Transit train into New York Penn Station. Transfer to an uptown A/C/E subway train, and take it one stop to 42nd Street.
Reviewed by: Suzanne Russo, EuroCheapo Staff Writer
About this listing: EuroCheapo's editors have researched the YOTEL - Times Square and have included it in our New York guide based on its location, room rates, services offered, and user reviews.
- Bicycle Rental
- Breakfast Included
- Concierge/Booking Services
- Currency Exchange
- Fitness Center
- Internet Access: Free
- Laundry Service
- Luggage Storage
- Non-Smoking Hotel
- Pool Table
- Reception: 24-Hour
- Roof garden
- TV Lounge
- Vending Machines
- Wake-Up Service
- Wi-Fi Connection
- Wi-Fi: Free
- Air conditioning
- Alarm Clock
- Bathroom: Private
- Hair Dryer
- Soundproofed Windows
- TV – flat screen
- Writing desk
570 Tenth Avenue
Hell's Kitchen, New York, United States
About the YOTEL - Times Square neighborhood
As its name implies, Hell's Kitchen has a tumultuous history as a notorious slum, speakeasy mecca during Prohibition and the "West Side" whose turf wars inspired West Side Story. Today chic eateries and glizty condos are sprouting up, but the area holds tight to its signature grit too.