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That said, if there was ever a city where solid hotel research inevitably results in a better hotel experience, it's London. What you get in return for your precious pounds varies greatly, and not just by neighborhood.
There are several parts of town—Bayswater and the area near Victoria Station in particular—that host huge numbers of hotels. In these 'hoods, hotels situated next to each other in almost identical 17th-century Georgian townhouses may have identical rates, despite the fact that one is a complete hovel, while the other is a home away from home. We'll say it again. Do your research.
If you really need to save money, then you can get a double room with a shared toilet in a hostel for about £45-£50 during the high season. For £85 a night, you can sleep in a fairly new hotel that's clean but not charming near Victoria Station, a slightly seedy area at night. Or you could head a bit west to Belgravia and pay the same amount to stay at a small, family-run hotel that's cute though certainly not fancy.
£55-£75 will get you a standard, chain-like hotel room in a personality-void hotel in the Bayswater hotel strip. And for £90-£100, you can slumber in a boutique B&B in South Kensington or Kensington. Off season prices can lower all of these rates, though not necessarily by much.
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